How to set up Goals & Objectives for Your Youth Advocacy Project?

After identifying the problems and issues your project needs to address, you can now move towards developing the goal and objectives of your youth advocacy project.

After exploring the ‘cause-and-effect’ relationship through the ‘problem tree’ tool, you will now see that it is fairly easy to develop the goal and objectives.

Now, in most project proposal planning processes, the goal is usually kept as one, unless if it is a large programme you are implementing. Also, the goal is the overall change you would like to see in your region.

This goal cannot be achieved solely by your project’s efforts, but you intend to see it achieved in the long-term by combined efforts of your organization, Government agencies and other entities.

“Reduce Youth Unemployment in the Rural Areas” can be considered as a goal as it seeks to bring about a change in the larger picture.

How to set up Goals & Objectives for Your Youth Advocacy Project?


Objectives are more specific, practical and achievable by the project. For example, if your project’s goal is to “Reduce Youth Employment in the Rural Areas”, then your objectives will narrow down to:

  • Increase awareness about Government-supported training and skill development programmes for youths in your area
  • Improve capacities of youths in the area to advocate for better implementation of Government-supported training and skill development programmes
  • Enhance the entrepreneurial skills of the youths in the area

The characteristics of objectives are universally accepted as to be ‘SMART’ – Specific, Measurable, Achievable, Realistic and Time-bound.

Specific: Your objectives have to be specific to the requirement of the project. Avoid mentioning larger goals under objectives. You always have to narrow down your goals so that they are specific to the course of action.

Measurable: Objectives always have indicators to determine the success they have achieved. These indicators measure how much success the objectives have achieved regarding the quality and quantity of your work. For example, the number of youths that have received skill-building training is an indicator that measures the success of your objective. So objectives are measurable.

Achievable: Unlike your project goal, objectives are achievable. If you are writing them down in your project proposal, it means that your project is going to achieve them. So you have to be practical to list out only those objectives your project can achieve.

Realistic: Realistic objectives are those that you believe are achievable and you have the capacity to achieve them. As objectives are measured through real situations, so they have to be developed realistically.

Time-bound: Objectives are always time-bound. This means that whatever objectives you have listed in your project proposal, you need to provide a plan that outlines a timeline for achieving them.